After properly planning the design of your booth, the next most important step is to train your booth staff. The way you train them will trickle into your overall ROI. For instance, if your booth staff is unprofessional, rude or unhelpful its likely your booth will be a failure. Proper training of your staff is the key to your success.
Here are a few tips that will help you to prepare your staff for a successful trade show.
- Start early
Impress crowds having your staff start early at the tradeshow. This will benefit your company because you’ll be to attract the attention of potential customers easier before they become exhausted traversing the trade show. Your staff should interact and attract potential customers with leaflets and brochures as early as possible to keep your brand fresh on their minds.
- Ensure they are engaged at all times
As an exhibitor, your main aim is to have your staff be engaged with both displaying your products/services and visitors. This means they shouldn’t be touching their phones, talking to each other, or showing a general lack of interest in your business. These behaviours will have a negative impact on your potential customers as the staff’s apathy will become their apathy.
- Teach them about your brand
Your staff needs to be intimately aware of the products or services your business provides. They will be the face of your brand during the trade show so they need to be ready to answers any and all questions visitors may have.
- Have them dress professionally
Appearance does matter in terms of drawing visitors to your booth. Your staff should wear professional attire with proper makeup and shoes. Casual attire might work depending on your brand image, but generally speaking, the fancier the dress the better. Doing so will give your team the look of professionals while the similar outfits will give the presentation of solidarity.
- Train them on a code of conduct
Your team needs to know how to engage with visitors. That’s why you need to have a clear code of conduct that your team needs to understand and adhere to. By sticking to a code of conduct, your staff will always know what way to act in just about any scenario, removing variables when you do a final ROI analysis.
- Coach them to follow a designated script
Make sure your booth staff adheres to a script that you have prepared for them. By reading from a script, your booth team will be ready with information whenever a visitor asks anything.
By training your staff on the above-listed tips, you’ll reduce the number of potential issues that could occur during the trade show. After all, the representatives are the face of your company so they have certain expectations that need to be met.