In a trade show, you might get attendees to your booth but the main challenge is to keep them engaged. If you’re wondering how this issue can be resolved, then there is an array of strategies to attract attendees and keep them hooked. Starting a conversation with the attendees is not easy. Big brands also fail at this. No need to worry though as we will cover some strategies that you can use for a better outcome. Read on!
- Be straightforward
If you’re confident about your brand and what you have to offer, then being direct is the best strategy. With a straightforward approach, your staff can be themselves while interacting with the attendees. The drawback of this strategy is that your brand or your products are being revealed all at once which might lead to lack of interest sooner rather than later.
- Lead the communication
As a brand, you should always lead the interaction with the attendees. This can be established with a question like, ‘The product is perfect for you, do you have any questions regarding its features?’ This leaves a positive impact on your audience and makes them interested in your brand.
- Be indirect
If you disclose everything about your brand in one go, the attendees might lose interest and walk by your booth. But, with an indirect approach, you might get attendees interested in your booth wanting to learn more about your brand and products. Open-ended questions like, ‘What’s your opinion on this? or ‘How did you hear about our brand/products?’ are an effective way to start.
- Form common ground
Instead of selling your brand and products to the attendees, it’s better to establish a common ground to let the interaction flow naturally. You need to understand that attendees likely won’t like listening to promotions all the time. Instead, be casual with your approach and ask questions such as, ‘How are you doing? or ‘Are you liking the exhibition?’ This strategy is similar to an indirect approach but the only drawback of this strategy is that it might not be appropriate for attendees who are looking to dive into business right away.
- Reward visitors with a giveaway
Most attendees are more interested in getting free items from a trade show instead of brochures, flyers, leaflets and pamphlets. Goodies like t-shirts, caps and souvenirs captivate attendees and compel them to stop by the booth even if they had no intentions of becoming a customer. If you’re willing to offer some free stuff in return for attention, then this is an effective strategy.
- Introduce new technology to your booth
Technology such as drones and touchscreen notepads attract attendees because of their novelty. With the latest technology, you can introduce some gaming sessions in the booth to make it more engaging.
Follow the above-listed strategies and you will see greater success in your attempts to engage the attendees at your booth. For any booth related queries or essentials required for a trade show, you can contact Radium and get started for the main event.