Although a great opportunity, there’s no doubt that trade shows can be a substantial investment. Between the designing and construction of your trade show displays, travelling, give-away items, promotional materials and the cost simply to participate. Most people hesitate about showcasing their business at a trade show because of the fear that they won’t see any profits from their investments. However, it doesn’t matter whether the trade show is near or far, large or small. Here are some must-haves you’ll need for maximizing your return on investment and ensuring the success of your business.
The term is popular with event managers. It’s a box that includes everything you may possibly need while on the trade show floor. It could contain items such as a stapler, a double-sided tape, scissors, pencils, pens, paper clips, sticky notes and sharpies. In other words, it will be like a little office you’ll have at your fingertips.
This can either be carried in its own container or be a part of your office-in-a-box. You must have some basic tools in case of an emergency. You’ll want the proper tools, not just for any unexpected issue during the show, but also to set up your booth and materials in the correct manner. It could be anything from a wobbly table leg to a falling graphics display. Hence some on-hand items like industrial or double-sided tape, scissors, and some regular tools such as a screwdriver and wrenches are essential additions.
You’ll probably be shocked at the number of business cards you may be handing out during the trade show. Hence, the best thing to do is to carry double the amount you think you’ll need. This enables you to escape the awkward situation where you may reach for a card and see you’re out of them.
Hydration and snacks
You might pre-plan your entire schedule mentally, including the meals of the day. However, you may be surprised with how busy you get with all the potential customers walking up to your booth. Before you know it, your lunch break will be long gone. Nevertheless, you must make sure that you stay hydrated and replenish your energy with snacks.
You have to keep your investments clean. After all the work that goes into designing, creating and building your trade show booth, you must make sure it looks its best for the whole trade show. After the day’s over, you’ll want an easy way to clean everything and start completely fresh for the following day. Another idea is to keep a pack of unscented wipes in your show crate. The crates can get dirty by the time they arrive on the floor, making your hands dirty during the set up too. The wipes can come in handy to keep your hands clean.
Investing in an appearance of trade show booth can have beneficial returns for your company when it’s done effectively. Make sure that you properly plan the whole event so that you and your team can come out of the experience knowing that you hit all your goals for the event.