Marketing, promotional items and booth designs are just a few of the important aspects of having a successful trade show. However, one of the most important pieces is making it memorable. This can only be accomplished if everyone involved has basic etiquette. Here are some things to keep in mind while reviewing your staff members before appearing on the trade show floor.
Your first impression will not necessarily have to start precisely at the trade show floor during the event. It can start well before that. Hence, be mindful of how you’re presenting yourself beginning from the time that you reach the venue. It’s easy to give the wrong impression to your fellow exhibitors without you even realising it. It could be something as simple as speeding while trying to get the last parking space or slamming the door in someone’s face because you might have been distracted by something. This can result in presenting a wrong impression which can have a negative effect on your company’s performance at the event as you’re representing your brand. So, try to smile and make conversation and show to other people that you want to be there and don’t act like it’s something you’re being forced to do.
Just being there isn’t enough. You must make sure you’re 100% present at the venue, especially during the event. Existing and potential clients want to see representatives who keep themselves engaged and look truly excited to share any kind of information related to their company’s services and products. You must be alert and knowledgeable about all the services and products being offered. So, avoid using your phone for personal calls or texts, smile and make conversations with anyone even remotely interested in your booth and keep them engaged with your knowledge about what the company can offer to them.
Your appearance matters
It is not necessary for a suit and a tie to be the finest reflection of your company’s culture. However, your staff’s appearance matters a lot as they’re the ones representing your company. A wrinkled shirt may send a negative message to the attendees and is best to be avoided. Also, try and skip using excessive amounts of perfume or cologne because what appeals to you doesn’t necessarily mean it will appeal to others the same way.
Standing for a long time
It’s true that standing for a long time will result in your feet hurting when the day’s over. But it’s the best thing to do when on the trade show floor. Staying upright helps you greet the attendees properly as they’re walking in or out of the booth. However, if a prospect is interested in what you have to offer and wants to take a seat, you may sit down with them and answer any queries that they may have about the services and products that you have to offer.
Good etiquette goes far beyond just creating an inviting trade show booth experience for your attendees. Being mindful about these along with other aspects of trade show manners help you make an impact on the existing and potential customers and also ensures that they have a memorable experience.