It’s important for businesses to be present at trade shows as they’re essential to career and networking. Each trade show that you attend demands effort and time. Hence, it’s vital to make the most of every opportunity you get.
Here is a list of some of the most common trade show mistakes and how you can stop them from ruining the impact of your presence at the event.
Poor exhibit booth
It doesn’t matter how polite or friendly you are, the first thing that attracts visitors is the display you place on the trade show. Ask yourself some questions: like what does the signage look like? Are the colours used vivid and bright? Is the message clear? Some of the best displays contain elements that are tangible and lead to a more memorable experience by incorporating elements that the attendees can touch and interact with.
Though most businesses attending trade shows mainly do so for the exposure, there are other goals that they could set. Prior to attending a trade show, you must define your goals clearly. This must be done as it plays an important role when measuring the success of your presence. Once you determine what your goals are, you can develop a plan that incorporates different ways of reaching them.
Not using social strategies
If you don’t use social strategies to develop relationships, you limit your potential. Online networking is valuable mainly for two reasons. The first being that it allows you to let people know in advance that your business will have a booth at an upcoming trade show, which can help increase traffic on the day of the event. The second reason is that you can reach out to the attendees after the event. For this purpose, you can order custom promotional products displaying your social media handle and website URL printed on them.
Not having an organised booth schedule
- A couple of things can happen when your staff doesn’t have a pre-set booth schedule:
You might have too many team members standing around and talking to one another, which may make the prospects feel too overwhelmed to come in and talk to someone.
- You could be understaffed and interested prospects won’t have someone to talk to.
A rule of thumb, generally followed on trade show floors, is having two workers present per 10’ X 10’ of floor space.
Not handing out promotional items
After visiting your booth, how is an attendee supposed to remember you? Promotional items at trade shows enable your audience to connect with your brand. You can either hand them out to all the people visiting your booth or choose to give out high-quality items to the best leads. It simply depends on your goals and whether you’re after quantity or quality.
These are some of the most common mistakes that can easily be avoided. For your business and your career, making the most of all the planning and resources that go into participating in a trade show is crucial.