The success of a trade show booth depends on how effectively you’re conveying your message to visitors and exhibitors. In order to design the trade show booth to achieve the desired result, you need to consider certain do’s and don’ts.
- Do use high-quality pictures
The photos displayed on your display should be of higher resolutions. This is because blurry photos can look terrible and won’t speak well about your brand. Hiring a professional photographer to get the pictures you want is a good idea.
- Do choose the colour palette carefully
Choosing colours carefully can build your brand’s image. If you include too many colours in the exhibit design, this will distract the audience, muddying your message. Your booth should be aesthetically appealing. Sticking to fewer colours choices will be more effective.
- Do hire a trade show exhibit designer
An exhibit designer is an expert, well-versed in creating and designing trade show graphics. He or she will design your booth with the aim of creating the biggest impact on crowds.
- Do keep your exhibit area inviting
Keeping the exhibit area open and inviting can attract more people to your booth and better serve your purpose. Try to keep a small seating arrangement where attendees can sit and understand your business.
- Don’t use more than two font styles
If you go font crazy, then you may make your booth look too busy. This is because too many font styles will interfere with the readability of your message and brand. A graphic designer will select two fonts on the displays that will be easy to read.
- Don’t make the content heavy
Nobody is interested in reading a block of text at a trade show. Try to get in touch with copywriters to create taglines that will attract attendees and keep them interested in your booth. A trade show exhibit should display your product in as few words as possible.
- Don’t overcrowd the graphics
Too many graphics is equivalent to too much text. Avoid doing both. Your exhibit booth design should have empty spaces. This is vital for its success.
- Don’t rely solely on static displays
Static displays are great but you need to add animated or rotating displays as well to garner more attention. By adding a digital video display, you will be able to better engage attendees for longer.
By keeping in mind the above-listed do’s and don’ts, you will be able to exhibit successfully. With a little precision and expert guidance, your trade show booth will be very popular.